Beware: Someone is Spying !

We, web users, tend to sharply rely on the security of the personal information that we provide: bank account codes, birthday dates, financial story and so on. But, what two and half billion people who constantly surf the Internet do not know is that our data is being studied, compiled, and stored by a specialized industry which is in charge of taking this material to be evaluated and offer products such as, loans, music, magazines, etc., based on the information that we freely provide.

This phenomenon is nowadays called behavioral tracking. The companies use the information to create a profile with our likes and dislikes according to the we pages visited. Lately, those companies have been criticized because they try to persuade of by using or doing something based on the data collected.

Gary Kovacs, who is the CEO of the Mozilla Corporation, designed and developed an experimental browser add-on in order to see where is your information going on and see who is tracking you which is called Collusion.

So, next time you share any kind of material on Internet, the companies are going to get your data and use it  for their benefit. All this information starts to be Worldwide shared from the moment that you press the button “Enter”.

So, have you already been caught by these companies? Are we going to create false identities on Internet in order to keep your personal information safe? 

PS: You will find a TED talk attached. Gary Kovacs is the speaker and he expands on this topic: Behavioral Tracking.